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There Is Only 4 Types of Websites – Which Should You Use?

May aspiring entrepreneurs who are looking to make money online know they need a website. They will start by searching for the best website builder without really understand that there are only 4 types of websites. These 4 types of website each have different functionalities and purpose therefore I feel it’s best to start with this understanding before you decided what is the best website builder is for you.

The 4 Types of Websites

There are millions of website out there on the world wide web that make up billions of pages however did you know that there is really only 4 types of websites? Before you can decide what software as a service (SaaS) is the best for you, it’s a good ideal to understand these 4 types of websites first:

  1. Traditional Brochure Style Website
  2. Social Media Websites
  3. eCommerce & Shopping Cart Websites
  4. Lead Captures & Sales Funnel Website

Of all the billions of web page out there, they will fall into one of the categories above.

Traditional Websites

Traditional website or what I like to call brochure website are they type of sites that we are all familiar with. They became popular back in mid- to late-90s when most people still had dial-up internet. It was a new frontier for business owners as traditional website were a new way to expand their marketing reach. The downfall with these though is that they often required programmers to build them and cost thousands of dollars to create. These sites tend to be very static with very little change to them day by day because they required programmers.

Website Wireframe Traditional Website with many links

These brochure websites are exactly that; online brochures. A digital pamphlet sharing all the juicy details of a certain product, service, events or cause. These websites typically have a navigation bar along the top, images, blocks of text and many links that can take a use to another section of the website or to a different website altogether. Overtime these websites have become more dynamic with the use of platforms such as WordPress that allows the owner to add new content through what is often referred to as a blog.

These websites provide a lot of information either to prime a visitor to make a purchasing decision and they worked great back in the ’90 when people were not so distracted by smartphone & other technologies. However, in this era some stats are suggesting that humans have the attention span of 7 seconds (a gold fish has 8 seconds), traditional websites are not very effective as the only point of sale website.

Social Media Websites

These websites allow for its visitors & user to add content to the website or app. As an example, Facebook is owned by Social Media WebsitesMark Zuckerberg however it’s billions of user are able to add text, photos, videos and other content to the website as long as they have created an account. They were initial designed for people to stay connected with each other regardless of where in the world they were located. Today that still remains turn however businesses & other aspiring entrepreneurs use social sites to market their products and services.

Social media sites also include forums such as Reddit & the WarriorForum. These sites allow their registered user to create discussions about various topics. Again, forums are typically owned by an individual yet have registered users that can add content to the website.

eCommerce & Shopping Cart Websites

These website are like physically being in a store however really the visitor is browsing from the comfort of their own home, office, coffee shop or anywhere they prefer to shop with their mobile device. These sites are stocked with physical products that can be ordered and have shipped to a physical location.

Amazon is currently the worlds largest eCommerce store however using the services of Shopify, anyone with a product to sell can launch an online store.

Lead Capture & Sales Funnel Websites

More and more businesses are moving in the direction of using lead capture pages and online sales funnel websites. These websites have only one objective (depending on the marketing strategy):

  1. Capture a lead for email marketing purposes
  2. Sell a product or service

What makes these types of sites different from eCommerce is that they focus on a single product or service and there are no other links on the website that will lead a visitor somewhere else. A visitor has only two options; submit their email/make a purchase or option two is to close the website. They can’t click a link that will lead them somewhere else for more information as these site do not contain any other links.

Double Sales Fast Clickfunnels Trial

These types of website are best used for direct-response marketing which is the oldest form of marketing that has been creating millionaires since the days of newspaper ads and television infomercials. These types of website use the same strategy however now that consumer’s eye-balls have moved from newspapers & television to the mobile devices & website; direct-response marketer have moved their marketing online by using lead captures & sales funnel websites.

What Is The Best Website Builder?

So the question remains; what is the best website builder? Well that all depends on your objectives. In the end, you will want to use a combination of all 4. Well, maybe not the eCommerce… it really depends on what you’re selling. A sales funnel can out-perform an eCommerce website. Just checkout the eCommerce Case Study found on this blog post here. Either way, before you look for the best website builder it is the best to develop a clear marketing strategy. By doing so you will develop a plan that I’m sure will incorporate a brochure website with blog, a sales funnels and social media at the very least.

When I help clients using my Customers Now + Customers Later digital branding & marketing strategy, I provide them with a custom marketing strategy that includes sales funnel website & social media. Because most of them do already have a traditional website, I also provide them with a more effective use of their brochure website.

If you’d like to schedule a no obligation digital marketing strategy for you business, feel free to schedule one here.

I would greatly appreciate what your thoughts are on this blog post:

  • Which of these websites are you currently using?
  • Still wondering why you would need a sales funnel?
  • Any other question(s) or concern(s) you have about which website is the best for you.

Best Regards,
Rasheed

Rasheed

Founder of Dance2Freedom Marketing, author of Customers Now + Customers Later: A Hidden In Plain Sight Branding & Marketing Strategy That Will Instantly Increase Sales And The Lifetime Value Of Your Customers ebook and a 'Rising Star' feature in the Success From Home Magazine.

7 Comments

  1. Thank you for a very informative post. I’m new in internet marketing without prior previous experience. Your has been very helpful. Looking forward to reading more of your posts.
    Thanks.

  2. Hi, Rasheed.

    What an informative post; thank you for that.
    I’m new to Internet marketing, and I just built my first website. Turns out it’s not only focusing on one exact niche.

    Yes, everything I talk about is somehow connected, but it still leaves room to offer different helpful products for people to consider. So, my question is, what sales funnel would be ideal for my type of website?

    Thank you in advance for your advice.

    I’m sending you many blessings and happiness.

    Sincerely,

    Alexandra

    • Hello Alexandra, thank you for stopping by and I’m glad for found some useful information.

      To answer your question, I would continue to blog about for various topics using the traditional brochure type of website/blog. This is a great way to generate traffic and then linking to different offer via a sales funnel. I’ve put a post together that also offers cases studies of successful sales funnels in 10 different niches. I would suggest you read that post and look at the case study that beat suits you:

      https://onlinesalesfunnelconsultant.com/what-is-a-funnel-10-case-studies-of-successful-funnels/

      With you being in the health and wellness niche primary it seems, I would create a bridge page funnel that links to different affiliate offers.

      I would love to discuss options with you over the phone or via an online meeting. No obligation and no sales pitch, just a quick way to provide you with some insights.

      Please book a call with me here:

      https://dance2freedommarketing.com/book-call

  3. I’ve built all 4 types of site, or been involved, over the 23 years I’ve been building sites. Social media sites are the hardest to build, especially now due to the privacy issues that have been raised in recent years. These types of site are typically run by corporations rather than individuals.

    The traditional “Brochure” sites as you call them, constantly need fresh content to keep them in the search engines’ good graces. They require time and effort to build out and then there’s the whole link building side of things to get those sites to rank.

    eCommerce sites are costly and often require additional components that you have to pay for, pushing up the bills. They also need an audience willing to spend money and you have the same issues with building backlinks as with traditional websites. You also need to have an advertising budget to buy ads on the popular platforms.

    The Landing Page/Sales Funnel model is, for me at least, the best of the 4 models. While you can add optin forms to the other 3 types of site, the Landing Page model is built around collecting email addresses and building an email list from the outset.

    You only need to build your funnel pages once (aside from tweaking to get better conversion rates) and you don’t need to keep adding new content. And with the email list you build, you have an asset that you completely own and control. You can’t say that about the other types of website.

    All websites are subject to the whims of the search engines, especially Google who can kill sites (and have done) with an algorithm change. If you’re relying on generating income from affiliate marketing or selling products directly on your site, you can lose your business overnight. It happened to me and many other legitimate businesses in 2012 when Google introduced their Penguin update. They never apologised for the carnage they caused to small online businesses.

    So even though a sales funnel might disappear overnight due to an algorithm change, you still have your email list. You can still market to your subscribers. You still have a business asset that is independent of the likes of Google.

    Rather than your income disappearing overnight, you still have a source of income to fall back on while you figure out what to do on the front-facing website.

    Plus, regardless of how your site ranks in Google, you can still run ads pointing people to your site. You’ll get better conversions advertising a freebie on a landing page than you will pushing a traditional web page.

    So it’s landing pages almost all the way for me. I do have some traditional websites but I don’t worry about them tanking at some stage since they’re no longer the primary sources of my income.

    • Hi Gary, it a honor to have someone with so much experience viewing my site. You have touched on some very important points that I’m looking to expand on in other blog post. For me, my primary sites are sales funnels and I still use traditional sites/blogs that can be found in Google yet more often than not, they link to a sales funnel.

  4. Hey Rasheed:

    Your website is great. I’m actually quite impressed with the level of work you’ve done in a very short period of time. I’m also particularly in love with its theme.

    Thanks also for such a rich article. What I’ve seen from this and others is that you have lots of information to share with your audience. A site like yours with so much information always obliges visitors to return whenever they need more information of related topics. I therefore see the number of visits here greatly increasing with time.

    What I would suggest is that you keep up with the influx especially when it comes to responding to comments (so as not to be overwhelmed after a number of days).

    Thanks once more, and keep up the good work.

    • Thank you for taking the time to read the blog. My aim to provide the information I wish I had when I first got started with building my business. If you ever have any questions simply reach out to me and I’ll be happy to answer or find the answer.

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