May aspiring entrepreneurs who are looking to make money online know they need a website. They will start by searching for the best website builder without really understand that there are only 4 types of websites. These 4 types of website each have different functionalities and purpose therefore I feel it’s best to start with this understanding before you decided what is the best website builder is for you.
The 4 Types of Websites
There are millions of website out there on the world wide web that make up billions of pages however did you know that there is really only 4 types of websites? Before you can decide what software as a service (SaaS) is the best for you, it’s a good ideal to understand these 4 types of websites first:
- Traditional Brochure Style Website
- Social Media Websites
- eCommerce & Shopping Cart Websites
- Lead Captures & Sales Funnel Website
Of all the billions of web page out there, they will fall into one of the categories above.
Traditional website or what I like to call brochure website are they type of sites that we are all familiar with. They became popular back in mid- to late-90s when most people still had dial-up internet. It was a new frontier for business owners as traditional website were a new way to expand their marketing reach. The downfall with these though is that they often required programmers to build them and cost thousands of dollars to create. These sites tend to be very static with very little change to them day by day because they required programmers.
These brochure websites are exactly that; online brochures. A digital pamphlet sharing all the juicy details of a certain product, service, events or cause. These websites typically have a navigation bar along the top, images, blocks of text and many links that can take a use to another section of the website or to a different website altogether. Overtime these websites have become more dynamic with the use of platforms such as WordPress that allows the owner to add new content through what is often referred to as a blog.
These websites provide a lot of information either to prime a visitor to make a purchasing decision and they worked great back in the ’90 when people were not so distracted by smartphone & other technologies. However, in this era some stats are suggesting that humans have the attention span of 7 seconds (a gold fish has 8 seconds), traditional websites are not very effective as the only point of sale website.
Social Media Websites
These websites allow for its visitors & user to add content to the website or app. As an example, Facebook is owned by Mark Zuckerberg however it’s billions of user are able to add text, photos, videos and other content to the website as long as they have created an account. They were initial designed for people to stay connected with each other regardless of where in the world they were located. Today that still remains turn however businesses & other aspiring entrepreneurs use social sites to market their products and services.
Social media sites also include forums such as Reddit & the WarriorForum. These sites allow their registered user to create discussions about various topics. Again, forums are typically owned by an individual yet have registered users that can add content to the website.
eCommerce & Shopping Cart Websites
These website are like physically being in a store however really the visitor is browsing from the comfort of their own home, office, coffee shop or anywhere they prefer to shop with their mobile device. These sites are stocked with physical products that can be ordered and have shipped to a physical location.
Amazon is currently the worlds largest eCommerce store however using the services of Shopify, anyone with a product to sell can launch an online store.
Lead Capture & Sales Funnel Websites
More and more businesses are moving in the direction of using lead capture pages and online sales funnel websites. These websites have only one objective (depending on the marketing strategy):
- Capture a lead for email marketing purposes
- Sell a product or service
What makes these types of sites different from eCommerce is that they focus on a single product or service and there are no other links on the website that will lead a visitor somewhere else. A visitor has only two options; submit their email/make a purchase or option two is to close the website. They can’t click a link that will lead them somewhere else for more information as these site do not contain any other links.
These types of website are best used for direct-response marketing which is the oldest form of marketing that has been creating millionaires since the days of newspaper ads and television infomercials. These types of website use the same strategy however now that consumer’s eye-balls have moved from newspapers & television to the mobile devices & website; direct-response marketer have moved their marketing online by using lead captures & sales funnel websites.
What Is The Best Website Builder?
So the question remains; what is the best website builder? Well that all depends on your objectives. In the end, you will want to use a combination of all 4. Well, maybe not the eCommerce… it really depends on what you’re selling. A sales funnel can out-perform an eCommerce website. Just checkout the eCommerce Case Study found on this blog post here. Either way, before you look for the best website builder it is the best to develop a clear marketing strategy. By doing so you will develop a plan that I’m sure will incorporate a brochure website with blog, a sales funnels and social media at the very least.
When I help clients using my Customers Now + Customers Later digital branding & marketing strategy, I provide them with a custom marketing strategy that includes sales funnel website & social media. Because most of them do already have a traditional website, I also provide them with a more effective use of their brochure website.
If you’d like to schedule a no obligation digital marketing strategy for you business, feel free to schedule one here.
I would greatly appreciate what your thoughts are on this blog post:
- Which of these websites are you currently using?
- Still wondering why you would need a sales funnel?
- Any other question(s) or concern(s) you have about which website is the best for you.